шу+бi patisserie BRANDING ➔
The brand шу+бi patisserie has a very interesting history.
The brand holder took part in the TV show "Master Chef" where she reached the final. Having prepared a dessert for the judges in which she combined two desserts "Shu" and "Biscuit", she received a negative review with the statement "You cannot combine two desserts in one."
Based on this situation, she decided to create her own brand of desserts and named it "Shu + Bi".
In the concept of brand identity, there is an objection to the opinion of judges with a counter-statement that "You can do this because it is delicious!"
The brand holder took part in the TV show "Master Chef" where she reached the final. Having prepared a dessert for the judges in which she combined two desserts "Shu" and "Biscuit", she received a negative review with the statement "You cannot combine two desserts in one."
Based on this situation, she decided to create her own brand of desserts and named it "Shu + Bi".
In the concept of brand identity, there is an objection to the opinion of judges with a counter-statement that "You can do this because it is delicious!"
The concept of identity is based on the counter-verse statement — "You can do this!"
The concept is reinforced by illustrations of famous characters, which show tongue out to the jury of the Master Chef TV project.
Thus, hinting to them that they may be wrong.
Thus, hinting to them that they may be wrong.
Product packaging.
Social media stories concept.
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