DIGITEX CITY® BRANDING ➔
Digitex City Centre is a vibrant hub of activity centered around cryptocurrency trading, staking and betting.

The group of companies includes a large number of services, such as a trading platform, a social network, a sports betting service, a strip club and others.

All services are in one way or another targeted at people from the world of cryptocurrency and blockchain.
The target audience of the company is young, active people who do not like conservatism and boredom. Despite the fact that these people are focused on making money, they love communication, the entertainment of the modern world, ride the boards and play the playstation.

For the concept of the company's identity, we decided to take as a basis street art culture, which is very dynamic, bright, sexy and daring.
Social media design
Street art tags for communication with the audience on Instagram and other social media.

We call them "DGTAGS".
Stories concept
Sexy street art Digitex stickers.
Merch packaging
Made on
Tilda